Friday, October 2, 2009

12 theband album Streets & Avenues

I designed the packaging for 12's new album Streets & Avenues. The package is in itself an instrument that can be played by it's holder. Creating something that moved, something you can play with, was both intuitive and intentional, it changes the expectations of an object like an album package.

The album design attempts to deliver on lyrics from the album, lines like 'expand your heart & mind', 'may your snakes turn to ladders' and 'trying to find the avenues cause your pigeon hole life won't do'. Even the album title's mark is drawn from the street signs from Barataria, the place where Sheldon Holder grew up and still lives. The CD illustration is a play on snakes & ladders a game most of us grew up playing, its a game about vices & virtues.

As part of the launch of 12's album, Architect Sean Leonard and I collaborated on an installation titled 'The Private Public', the installation featured 17 organs, each with a drawing that informed the final design for the album packaging. People really enjoyed taking a peep through the pigeon holes.

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